Museum of Bad Art Identity
Located in Boston, MA, The Museum of Bad Art is just what it sounds like: a museum dedicated to bad art. MOBA’s mission is to celebrate the labor of artists whose work would be displayed and appreciated in no other form—with a little humor along the way.
I designed MOBA’s brand identity to be just as quirky as the museum. Each element of the package allows MOBA to insert various works of bad art from their collection in order change the look while still maintaining the feel.
The brand mark is playful and versatile but sophisticated enough to represent this tongue-in-cheek museum. The mark can also be manipulated into a pattern, as shown in the environmental advertisements.