Robin Wood Logo
Robin Wood is an environmental advocacy group based in Hamburg, Germany. The group fights for change ecologically and socially, dealing with topics such as climate change, deforestation, promoting healthy ecosystems, and encouraging alternatives to fossil fuels.
Robin Wood’s logo concept was inspired by the woodsy playfulness of the good-natured outlaw Robin Hood, with a nod to the rugged simplicity of 1970s type. The resulting brand mark is fun and approachable, but bold enough to uphold the importance of Robin Wood’s work.